top of page
How Businesses Can Leverage Technology for Better Marketing
In today's fast-paced world, technology has transformed the marketing landscape. Businesses of all sizes can leverage technology to reach...
Apr 154 min read
Coca-Cola's $700M Media Shift: A Turning Point in Advertising
When Coca-Cola handed its $700M North America media business to Publicis, it marked a seismic event in the advertising world. This was...
Mar 243 min read
Understanding the Difference Between Brand, Influence, and Popularity in 2024
In today’s digital landscape, having a large following is often mistaken for being a brand or having influence. But the truth is,...
Mar 183 min read
Your Brand Story in 2025: Why It Matters in Digital Marketing
Life is fascinating because each of us has a unique story to tell—a narrative of successes, challenges, and the journey that shaped us....
Mar 123 min read
The Power of Immersive Brand Activations: A Case Study of LG at Sarit Center
Malls are more than just shopping destinations—they’re vibrant hubs where brands can create meaningful connections with consumers. At...
Mar 12 min read
Below the Line Marketing Unpacked.
When I reveal that I work in marketing, I am met with puzzled expressions and often a nod suggesting, “Oh so you are in sales.” The...
Nov 7, 20232 min read
Are You Invisible Online? It Is Time To Get a Social Media Manager
In 2017, a video of a passenger being forcibly removed from a United Airlines flight went viral, causing a social media backlash that...
Apr 24, 20234 min read
The Power of Story Telling in Building Brand Identity
Brand Identity Life is fascinating because each one of us has a unique story to tell - a narrative of our successes, challenges, and...
Mar 13, 20233 min read
In-Traffic Engagement: An Old School Tactic With Modern Day Impact For Brand Awareness
We’ve all had those moments where we think to ourselves; This could work, or that would be great, or how best can I make this work for my...
Feb 3, 20233 min read
It’s Time to Take Mall Activations to the Next Level
What is the typical content within a mall activation report? The basic sections I am familiar with include: - - Brief and...
Apr 3, 20222 min read
What kind of customer has COVID-19 created?
Are you a marketer, or responsible for marketing a product? Let us tick the boxes on what you already know about COVID-19. Marketing has...
Apr 8, 20203 min read
Hidden Marketing Opportunities – The Next 60 Days
Marketing is being pushed in to evolution, especially when it comes to direct to consumer marketing interactions. To begin with, this may...
Mar 18, 20202 min read
Excellence Training is Here!!
Elevate your brand by having an Excellent Promotion Team There is a secret that many marketing professionals do not share. It is...
Feb 13, 20202 min read
Briefing Brand Ambassadors – 4 Simple Steps to Get You Started
You are about to put your business in the hands of a total stranger. Take a moment to think about this……………………………..one more...
Jan 26, 20202 min read
Top 3 Mistakes Marketers make with Brand Ambassadors – and how to overcome them!
Direct to consumer marketing requires engaging a ground team. Teams go by many names including brand ambassadors, activation teams, brand...
Nov 12, 20192 min read
bottom of page