Below the Line Marketing Unpacked.
When I reveal that I work in marketing, I am met with puzzled expressions and often a nod suggesting, “Oh so you are in sales.” The...
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Apr 24, 20234 min
Are You Invisible Online? It Is Time To Get a Social Media Manager
In 2017, a video of a passenger being forcibly removed from a United Airlines flight went viral, causing a social media backlash that...
Mar 13, 20233 min
The Power of Story Telling in Building Brand Identity
Life is fascinating because each one of us has a unique story to tell - a narrative of our successes, challenges, and life's journey....
Feb 3, 20232 min
In-Traffic Engagement: An Old School Tactic With Modern Day Impact For Brand Awareness
We’ve all had those moments where we think to ourselves; This could work, or that would be great, or how best can I make this work for my...
Apr 3, 20222 min
It’s Time to Take Mall Activations to the Next Level
What is the typical content within a mall activation report? The basic sections I am familiar with include: - - Brief and...
Apr 8, 20203 min
What kind of customer has COVID-19 created?
Are you a marketer, or responsible for marketing a product? Let us tick the boxes on what you already know about COVID-19. Marketing has...
Mar 18, 20202 min
Hidden Marketing Opportunities – The Next 60 Days
Marketing is being pushed in to evolution, especially when it comes to direct to consumer marketing interactions. To begin with, this may...
Feb 13, 20202 min
Excellence Training is Here!!
Elevate your brand by having an Excellent Promotion Team There is a secret that many marketing professionals do not share. It is...
Jan 26, 20202 min
Briefing Brand Ambassadors – 4 Simple Steps to Get You Started
You are about to put your business in the hands of a total stranger. Take a moment to think about this……………………………..one more...
Nov 12, 20192 min
Top 3 Mistakes Marketers make with Brand Ambassadors – and how to overcome them!
Direct to consumer marketing requires engaging a ground team. Teams go by many names including brand ambassadors, activation teams, brand...
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