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In-Traffic Engagement: An Old School Tactic With Modern Day Impact For Brand Awareness

Updated: Mar 13, 2023




We’ve all had those moments where we think to ourselves; This could work, or that would be great, or how best can I make this work for my brand? It’s like we are always looking for new and innovative ways to reach our target audience and achieve our marketing goals.


One area that has seen significant evolution in recent years is in-traffic engagement.


This brand awareness strategy has shifted from simply handing out fliers on street corners to providing and getting value out of each specific campaign. The change in perception and execution has enabled brands to reach a wide range of audiences, from residents to potential customers.


Embracing the past in an all-digital future; The merits


How has the digital age expanded the options for brands to reach their potential clients?


We have a variety of options when it comes to advertising our products or services. Social media, email marketing, and online ads are just a few examples of the many ways that we can reach potential customers.


Despite the proliferation of digital marketing channels, in-traffic engagement remains a valuable and effective marketing strategy for brand awareness. This is an old school tactic with a modern-day impact.


Physical presence provides a tangible reminder of your brand and offers a way to reach people who may not be online. Additionally, in-traffic engagement allows for targeting specific demographics and locations, increasing the chances of reaching your desired audience.


Unlock possibilities through in-traffic engagement




With our expertise in the field, we make in-traffic engagement as interesting and disruptive as it can be. We believe in the process. For us it involves understanding what you really want as a brand and how best we can work around it to ensure you achieve the best.


Here are some of the many possibilities that you could unlock with in-traffic engagement.


  • Increased Brand Awareness and Engagement - Everyone craves visibility and engagements for their brands. We believe you are no exemption. A well-executed in-traffic engagement could be the next big thing for your business.


  • Value for Money - There is nothing more fulfilling than getting value for an investment you make. With a well strategized in-traffic engagement campaign, you are sure to get value on any input you make.


  • Convenience - Imagine being connected to your audience right where they are; sounds awesome right? Is it in the offices, highway, events, malls, name them. We ensure that we reach them without interfering with their day-to-day activities.


  • Durability - Depending on the campaign type, your service flier could just act as your walking billboard. This prompts long term action by customers at any given time.


  • Measurable Results - To ensure that in-traffic engagement campaign is as effective as possible, it's important to measure and analyze the results. We achieve this by tracking the reach, impressions, engagement, conversions. ROI, customer feedback and brand awareness through various methods including surveys, website analytics, coupon redemption and sales data.

At www.pinkafricamarketing.com we understand the importance of staying ahead of the marketing curve and are committed to providing you with the most current and effective strategies for promoting your business.


We would be happy to help you with your next in-traffic engagement campaign or any other marketing needs. How about you book a 15 minute discovery call with us on (https://calendly.com/valeriepink/30min )




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